European retailers depend on timely demand forecasting to set inventory, drive pricing optimisation, and plan promotions. Yet many teams still juggle spreadsheets and opaque demand planning software that cannot keep up with today’s rapid consumer behavior trends.
Trust Gaps in Retail Analytics
Traditional black-box tools output a single sales forecast with little context. Planners lack visibility into the sales forecasting models underneath, making it hard to explain numbers to finance, merchandising, or suppliers. When the logic is hidden, trust erodes—and so does adoption.
The result? Guesswork replaces insight, promotions misfire, and safety stock balloons. Retailers deserve shopper insights they can trace back to real drivers, not just numbers on a chart.
A Multi-Layer, 100% Explainable Modelling Pipeline
To close that trust gap, 3MA tests large numbers of models each month for each country to see which method performs best under the current economic circumstances.
Each country is unique: European markets have vastly different socio-economic structures. We tailor forecasts to the realities of each country rather than applying a one-size-fits-all model.
Different model families: Some countries perform best with linear mixed-effects models; others are more stable with standard linear regression. We use the right tool for the right market.
Country-level combinatorial search: Inflation affects every market differently. In some countries, its impact is barely visible—while in others, it's devastating. We test these effects across thousands of models to bring forward only the most relevant predictors per country.
Category-level combinatorial search: Just because consumer sentiment affects electronics doesn’t mean it drives demand for cars or apparel. Each product vertical is tested independently to avoid false assumptions.
Model trust: Every method is backtested against three years of historical data to check how well it would have predicted demand the following month—separately for every country and retail vertical.
Transparent drivers: All forecasts ship with driver charts—showing how inflation, sentiment, unemployment, or savings shape demand. Nothing cloaked.
Continuous learning: Monthly re-training across all countries and categories ensures the forecasting engine evolves alongside shifts in consumer behavior.
Why You Can Trust the Output
Because we expose both the numbers and the reasoning, you can:
Audit forecast accuracy—every error metric is public.
Plug our dataset into your existing demand planning tools or use our dashboard as a ready-made sales forecast template.
Translate our insights into pricing moves, promotion timing, or strategic buys—knowing which macro factors drove the signal.
Think of 3MA as an open layer of retail analytics you can slot into any workflow—no black-box, no hidden fees.
Next Steps
Ready to replace opaque outputs with explainable forecasts? Visit the dashboard, explore the country-level results, and download the data. Your planners can integrate it into any modern demand planning software in minutes.