Ireland August 2025: Retail sector sales projected to increase by 1.2%

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Outlook Overview

Retail sales are expected to increase by 1.2% in August, with a predicted month-on-month growth of 0.8% in the consumer retail category. The total change by December is anticipated to be 3.6%. Volatility over the three-month forecast period is measured at 0.7, indicating a year-on-year change of -0.1. These figures specifically pertain to the sector as reported by Eurostat.

Forecast Plot

Forecast Distribution

The forecast for the retail sector from June 2025 to December 2025 indicates a 95% probability of increased demand. The distribution curve illustrates forecast uncertainty, with the peak representing the most likely demand values and the tails indicating less probable outcomes.

Forecast Distribution

Price Elasticity

Ireland shows a slight sensitivity to price changes compared to its European counterparts. The year-over-year normalized price-sensitivity score increased by 24%, while the volatility of this score decreased by 35%, indicating a slight increase in price elasticity and a decrease in its variability. These metrics are derived from rolling twelve-month windows and are calculated using a hierarchical mixed-effects model that aggregates data across different regions, resulting in an overall price-effect *p*-value of less than 0.01. This suggests that pricing strategies in Ireland should be carefully managed to maintain demand stability.

Price Elasticity Plot

Method: Price Elasticity Insights