Consumer electronics sales are expected to decrease by 0.6% in August. The projected month-on-month growth for this category is 0.8%. By December, the cumulative change is anticipated to reach 3.2%. The volatility over the three-month forecast period was 0.9, indicating a year-on-year change of -2.07. This data pertains specifically to the consumer electronics segment as reported by Eurostat.
Between June 2025 and December 2025, there is a 76% probability that demand for consumer electronics will increase. The central peak of the forecast distribution curve indicates the most likely demand outcomes, while the wider tails represent less probable variations. This probability suggests that businesses should consider adjusting pricing, inventory, and promotional strategies to capitalize on the anticipated rise in demand.
Over the past year in Belgium, the normalized elasticity score experienced a year-over-year change of 3%, indicating a slight decrease in market sensitivity. Concurrently, the year-over-year volatility of this score increased by 14%, suggesting a slight rise in market volatility. These figures were obtained using a multilevel model with macroeconomic controls, where the price-effect p-value was 0.016, indicating statistical significance. The business implication of these results is that companies should consider maintaining flexible pricing strategies to accommodate the increased volatility while recognizing the reduced sensitivity in consumer response.
Method: Price Elasticity Insights