Denmark August 2025: Consumer electronics sales expected to increase by 2.1%

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Outlook Overview

Consumer electronics sales in Denmark are expected to rise by 2.1% in August, despite a slight month-on-month decrease of 0.1%. By December, sales are anticipated to grow by an additional 9.1%, indicating a positive trend in the sector. The three-month forecast volatility is 1.6, which is a decrease of 2.28 from the previous year, suggesting a more stable market environment. These projections are based on the Eurostat consumer electronics retail index data.

Forecast Plot

Forecast Distribution

The forecast for the consumer electronics sector indicates a 92% probability of increased demand by December 2025. The distribution curve highlights the most likely demand values at its peak, with the tails representing less probable scenarios. For business planning and risk management, this suggests a strong focus on scaling operations to meet anticipated demand while preparing contingency plans for less likely outcomes.

Forecast Distribution

Price Elasticity

Denmark shows a slightly higher sensitivity to price changes compared to its European counterparts. The year-over-year normalized price-sensitivity score decreased by 5%, while the volatility of this score increased by 53%, indicating a slight decrease in price sensitivity and a slight increase in its variability. These metrics, derived from rolling twelve-month windows, assess the year-over-year drift and stability of consumer-electronics price elasticity. The estimates are based on a hierarchical mixed-effects model that integrates data across different regions, resulting in an overall price-effect *p*-value of 0.016. This suggests that pricing strategies in Denmark should account for increased variability in consumer response to price changes.

Price Elasticity Plot

Method: Price Elasticity Insights