Consumer electronics sales are expected to increase by 0.8% in August. The predicted month-on-month growth for this category is 0.9%. By November, the cumulative change is anticipated to reach 5.5%. The volatility over the three-month forecast period was 0.6, indicating a year-on-year change of -1.22. The data specifically pertains to the consumer electronics segment as reported by Eurostat.
Between May 2025 and November 2025, there is a 95% probability that demand for consumer electronics will increase, with the central peak of the forecast distribution indicating the most likely outcomes and the wider tails representing less probable variations. This suggests that businesses should consider adjusting pricing strategies, optimizing inventory levels, and planning promotional activities to capitalize on the anticipated rise in demand.
France shows a slightly higher sensitivity to price changes compared to its European counterparts. The year-over-year normalized price-sensitivity score decreased by 4%, while the volatility of this score decreased by 73%, indicating a slight reduction in both price sensitivity and its variability. These metrics, derived from rolling twelve-month windows, assess the year-over-year drift and stability of consumer-electronics price elasticity. The estimates are based on a hierarchical mixed-effects model that integrates data across various geographies, resulting in an overall price-effect *p*-value of 0.016. This suggests that pricing strategies in France should be carefully managed to maintain demand stability.
Method: Price Elasticity Insights