In August, consumer electronics sales are expected to grow by 0.9%. The projected month-on-month momentum for this category is 2.5%. By December, the cumulative change is anticipated to reach 4.1%. The volatility over the three-month forecast period is measured at 1.8, indicating a year-on-year change of -2. These figures specifically relate to the consumer electronics segment as reported by Eurostat.
Between June 2025 and December 2025, there is an 86% probability that demand for consumer electronics will increase. The forecast distribution's central peak indicates the most likely outcomes, while the wider tails represent less probable demand variations. This probability suggests that businesses should consider adjusting pricing, inventory, and promotional strategies to capitalize on the anticipated demand growth.
Portugal shows a slightly higher sensitivity to price changes compared to its European counterparts. The year-over-year normalized price-sensitivity score decreased by 1%, while the volatility of this score decreased by 43%, indicating a slight stabilization in consumer-electronics price elasticity. These metrics are derived from a hierarchical mixed-effects model that aggregates data across various geographies, resulting in an overall price-effect *p*-value of 0.016. This suggests that pricing strategies in Portugal should be carefully calibrated to maintain demand stability.
Method: Price Elasticity Insights