Consumer electronics sales in Romania are expected to increase by 2.1% in August, with a month-on-month growth of 0.7%. By December, sales are anticipated to rise by an additional 1.5%. The three-month forecast volatility for the consumer electronics segment is 1, showing a decrease of 3.08 from the previous year. These projections are based on the Eurostat consumer electronics retail index data, indicating a stable yet modest growth path in the sector.
Between June 2025 and December 2025, there is a 61% probability that demand for consumer electronics will increase. The forecast distribution's central peak indicates the most likely outcomes, while the wider tails account for less probable demand variations. This probability suggests that businesses should consider adjusting pricing, inventory, and promotional strategies to accommodate potential demand growth.
In the past year in Romania, the normalized elasticity score increased by 19% year-over-year, indicating a slight rise in market sensitivity. At the same time, the year-over-year volatility of this score decreased by 63%, suggesting a reduction in market fluctuations. These figures are based on a multilevel model with macroeconomic controls, with a statistically significant price-effect p-value of 0.016. The current market conditions, characterized by increased sensitivity and decreased volatility, suggest that businesses should consider more stable and consistent pricing strategies in their promotional planning.
Method: Price Elasticity Insights