Consumer electronics sales are expected to increase by 0.9% in August. The projected month-on-month growth for this category is 0.8%. By December, the cumulative change is anticipated to reach 4.0%. The volatility over the three-month forecast period was 0.8, indicating a year-on-year change of -0.63. The data specifically pertains to the consumer electronics segment as reported by Eurostat.
The forecast distribution for consumer electronics demand between June 2025 and December 2025 indicates a 95% probability of an increase by the end of the period. The central peak of the curve highlights the most likely demand outcomes, while the wider tails account for less probable variations. This probability suggests that businesses should consider adjusting pricing, inventory, and promotional strategies to accommodate the anticipated rise in demand.
Spain shows a slightly higher sensitivity to price changes compared to its European counterparts. The year-over-year normalized price-sensitivity score decreased by 1%, while the volatility of this score decreased by 52%, indicating a slight reduction in both price sensitivity and its variability. These metrics, derived from rolling twelve-month windows, assess the year-over-year drift and stability of consumer-electronics price elasticity. The estimates are based on a hierarchical mixed-effects model that integrates data across various geographies, resulting in an overall price-effect *p*-value of 0.016. This suggests that pricing strategies in Spain should be carefully managed to maintain demand stability.
Method: Price Elasticity Insights