In August, consumer electronics sales are expected to grow by 0.3%. The projected month-on-month momentum for this category is anticipated to be -0.4%. By December, the cumulative change is expected to reach 2.8%. The volatility over the three-month forecast horizon is measured at 0.5, indicating a year-on-year change of -2.33%. These figures specifically relate to the consumer electronics segment as reported by Eurostat.
The forecast for the consumer electronics sector from June 2025 to December 2025 indicates an 83% likelihood of increased demand by December 2025. The distribution curve illustrates forecast uncertainty, with the peak representing the most probable demand levels and the tails indicating less likely scenarios. Businesses should leverage this forecast to optimize inventory and resource allocation, while also preparing contingency plans for less probable demand fluctuations.
During the last year in Switzerland, the normalized elasticity score saw a 16% decrease compared to the previous year, while the volatility of this score increased by 9% year-over-year. These numbers suggest a slight reduction in market sensitivity and a slight increase in volatility, indicating that the market is currently somewhat sensitive compared to its peers. The data comes from a multilevel model with macroeconomic controls, showing a statistically significant price-effect p-value of 0.016. Businesses should take these changes in elasticity and volatility into account when planning pricing strategies or promotional activities to better align with the current market dynamics.
Method: Price Elasticity Insights